Head of Marketing | iGamingPlatform

Position Summary

As the Head of Marketing, you will be responsible for developing and executing the marketing strategy that will elevate our brand, drive customer acquisition and retention, and maximize revenue. The ideal candidate should have extensive experience in marketing, with a strong background in the iGaming industry.

Key Responsibilities

Duties will include, but are not limited to:

• Create and implement a comprehensive marketing strategy that aligns with the iGP’s goals and objectives.
• Lead and manage the marketing team, providing guidance, mentorship, and motivation to ensure they achieve their targets and deliver high-quality work.
• Oversee the development and maintenance of our brand identity, ensuring consistency across all marketing channels.
• Develop and execute strategies to acquire new customers through various channels, including digital marketing, partnerships, and advertising.
• Implement retention strategies to keep existing customers engaged, satisfied, and loyal to our brand.
• Drive our digital marketing efforts, including SEO, SEM, social media, email marketing, and content marketing.
• Utilize data analytics to track and analyze marketing performance, making data-driven decisions to optimize campaigns and achieve KPIs.
• Manage the marketing budget effectively, ensuring resources are allocated efficiently to achieve maximum ROI.
• Stay informed about industry trends, market developments, and competitor activities to identify opportunities and threats.
• Ensure that all marketing activities adhere to relevant regulations and industry standards in the iGaming sector.

Requirements

• Minimum of 3 years of experience in a senior marketing role, with a proven track record of success.
• Prior experience in the iGaming industry is essential.
• Strong leadership and team management skills.
• Proficiency in digital marketing channels and tools.
• Analytical mindset with a focus on data-driven decision-making.
• Excellent communication and interpersonal skills.
• Creative thinker with the ability to develop innovative marketing campaigns.
• Strong project management skills, with the ability to manage multiple projects simultaneously.
• Understanding of relevant regulations and compliance in the iGaming industry.

What’s the offer

• Enjoy the best of both worlds with our hybrid work, which provides flexibility and freedom while maintaining a strong team Connection.
• Live a balanced and healthy lifestyle with the help of our wellness allowance.
• Enjoy delicious meals regularly with our office lunches and, socialize with your co-workers.
• Stay fuelled throughout the day with our regular breakfast snacks.
• Satisfy your cravings with our monthly Wolt credits, which can be used at a wide variety of restaurants.
• Along with private health insurance, we offer free eye-sight tests.
• Never stress about finding a parking spot again with our private parking options.
• Enjoy our employee-exclusive discounts around the island.